Peculiarities of enterprise’s digital development strategies
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Date
2023
Authors
Vakulenko, Y. V.
Chernykh O.
Вакуленко, Юлія Валентинівна
Journal Title
Journal ISSN
Volume Title
Publisher
Nemoros s.r.o.
Abstract
Study of the issue of formation and implementation of digital strategy as one of the ways of digital transformation of business in a dynamic competitive environment, determination of key aspects of formation of digital strategy of domestic enterprises. It was determined that the process of digital transformation was a variable that affects the fundamentals of the current business, which leads to certain risks, the impact of which must also be taken into account when planning the transformation strategy.
A digital transformation strategy is a complex concept. The strategy includes researching the current state of the company and setting development goals. When creating a strategy, experts also study the industry and digitization trends. The result is a document with a road map of digital transformation and recommendations for the selection of tools and KPIs for this process.
Digitization makes it possible to create and use means of production based on appropriate technologies, as well as to use means of the previous technological structure in the form of adequate software. This makes it possible to increase the efficiency of the entire structure of the production complex, starting with the production of goods, logistical interactions of structural parts and marketing strategies, as well as to optimize and facilitate management processes in a modern enterprise.
Description
Keywords
Digital technologies, enterprise’s digitalization, digital transformation, digital strategy, digital transformation processes
Citation
Vakulenko Yu., Chernykh O. Peculiarities of enterprise’s digital development strategies. Management of the 21st century: globalization challenges. Issue 4: collective monograph / in edition D. Diachkov. Prague. Nemoros s.r.o. 2023. Czech Republic. P. 197-204