Marketing information for holding leading positions in the market segment of the grain processing enterprises

dc.contributor.authorVoronina, V. L.
dc.contributor.authorMarkina, I. A.
dc.contributor.authorAksiuk, Y.
dc.contributor.authorВороніна, Вікторія Леонідівна
dc.contributor.authorМаркіна, Ірина Анатоліївна
dc.date.accessioned2019-02-18T20:08:45Z
dc.date.available2019-02-18T20:08:45Z
dc.date.issued2018
dc.description.abstractThis paper focuses on the marketing information for holding leading positions in the market segment of the grain processing enterprises. We develop and test the contemporary approach to the analysis of the raw material market for marketing needs of the leading grain processing enterprises. Our results and findings are based on cluster analysis built according to the territorial principle. The stages of preparation and assessment of data are determined. The interpretation of results and comparison with traditional practices are also presented within the scope of the paper. The constructed model allows to find the hidden patterns in the development of priority qualities of potential counterparts taking into account their spatial dispersion. Our results might be of some interests to stakeholders in agricultural policy and regional development as well as to the policy-makers of various sorts.uk_UA
dc.identifier.citationMarkina I., Voronina V., Aksiuk Y. Marketing information for holding leading positions in the market segment of the grain processing enterprises / I. Markina. V. Voronina, Y. Aksiuk – Advances in Social Science, Education and Humanities Research. volume 217 – Proceedings of the 2nd International Conference on Social, Economic and Academic Leadership (ICSEAL 2018) – Р. 193-201uk_UA
dc.identifier.doi10.2991 / icseal-18.2018.28
dc.identifier.isbn978-94-6252-592-4
dc.identifier.issn2352-5398
dc.identifier.urihttps://dspace.pdau.edu.ua/handle/123456789/2815
dc.language.isoenuk_UA
dc.subjectMarketinguk_UA
dc.subjectinformationuk_UA
dc.subjectprocessing enterprisesuk_UA
dc.titleMarketing information for holding leading positions in the market segment of the grain processing enterprisesuk_UA
dc.typeArticleuk_UA
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