TECHNOLOGY OF FORMATION OF BUSINESS COMMUNICATION CULTURE OF AGRARIAN MASTER STUDENTS WHILE STUDYING THE HUMANITIES
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Date
2020
Authors
Сільчук, Олеся Василівна
Ніколаєнко, Юлія Олександрівна
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Abstract
Description
The article deals with the results of the theoretical and methodological research of the issue of
the formation of business communication culture of master students while studying the
humanities in agrarian universities. Because of humanization of higher education nowadays,
there is an urgent need to improve the professional training of agrarian master students,
especially its cultural and communicative components. Therefore, the problem of the development
of the appropriate pedagogical technology becomes important in the system of professional
training of agrarian master students. The aim of the article is to work out and describe the
technology of the formation of business communication culture of agrarian master students while
studying the humanities in Ukrainian universities.
On the basis of the analysis of the current scientific sources the authors have identified the
concept of the technology of the formation of business communication culture of agrarian master
students while studying the humanities. This term refers to an organization of the purposeful,
structural, integral and learner-centered process of the formation of motivation, values,
knowledge and skills that provide students with an advanced level of business communication
culture. This technology consists of such blocks as planning (purpose, tasks, principles and
approaches); content (development of motivation and values; a complex of basic skills and
knowledge); organization and methods (stages); reflection and result.
The course "Business Communication Culture for Agrarian Master Students’ is a significant
stage in the process of the formation of business communication culture of agrarian master
students, since it improves the humanitarian training of agrarian specialists and extends
students" knowledge of communication psychology and business etiquette.
Keywords
master’s students, business communication culture, technology, the humanities