ECONOMIC AND MARKETING ASPECTS OF THE FUNCTIONING OF SMALL ENTERPRISES
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Date
2020-03
Authors
Писаренко, Володимир Вікторович
Лишенко, Маргарита Олександрівна
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Abstract
Description
The purpose of the study is to effectively ensure and improve the marketing
management of small businesses and to substantiate a methodical approach to the choice of
strategies in the formation of commodity, price and product distribution policies in enterprises. The
following general and applied research methods were used in the research process: analysis and
synthesis, deduction and induction were used to determine the economic and marketing factors
affecting the functioning of small businesses; systematization and generalization to calculate the
performance of marketing department at small business enterprises; expert assessments — in
determining the factors of influence on the internal and external environment of a small enterprise;
monographic methods — for in-depth study of tasks; abstract-logical methods — for theoretical
generalization of research results and formulation of conclusions and proposals.
Keywords
small business, marketing