Pricing in the Concept of Cognitive Marketing in the Context of Globalization:Theoretical, Methodological and Applied Aspects
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Date
2019
Authors
Nitsenko, V.
Chukurna, O.
Mardani, A.
Streimikis, J.
Herasymchuk, N. A.
Golubkova, I.
Levinska, T.
Герасимчук, Наталія Андріївна
Journal Title
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Volume Title
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Abstract
Description
Nitsenko V., Chukurna O., Mardani A., Streimikis J., Gerasymchuk N., Golubkova I., Levinska T. Pricing in the Concept of Cognitive Marketing in the Context of Globalization: Theoretical, Methodological and Applied Aspects // Montenegrin Journal of Economics. – 2019. – Vol. 15, No. 4. – Р. 131 – 147. (Web of Science, SCOPUS)
Keywords
congnitive marketing, product value, cognitive value, parametric quality index