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Title: Communication management in the aspect of the food industry.
Other Titles: Комунікаційний менеджмент в аспекті харчової промисловості
Authors: Brzozowska, Anna
Bubel, Dagmara
Kalinichenko, Antonina
Keywords: communication management
food industry
food market
Issue Date: 2015
Publisher: Маркетинг і менеджмент інновацій
Series/Report no.: 4;p. 175-186.
Abstract: Sectors of the food economy create systems which existence is dependent upon effective communication. Due to a turbulent market environment they need information about customers, competitors or allies in order to create a trust atmosphere that will lead to increased interest in their products or service. Internationalization and globalization of the food economy postulate new communication needs, thereby emphasizing the role of communication in dealing with the environment in which the primary source of profit become the information and methods of their identifying and sharing. The authors undertook a study which, through concentration on communication management, fills a significant gap in literature dedicated to identification of a communication system in the aspect of a supply chain and as an element of strategies of food industry enterprises.
ISSN: 2227-6718 (on-line)
2218-4511 (print)
Appears in Collections:Фахові видання

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