Please use this identifier to cite or link to this item: http://dspace.pdaa.edu.ua:8080/handle/123456789/2963
Title: Marketing information for holding leading positions in the market segment of the grain processing enterprises
Authors: Маркіна, Ірина Анатоліївна
Markina, Iryna
Voronina, Viktoria
Aksiuk, Yaroslav
Issue Date: 2018
Publisher: Atlantis Press
Abstract: This paper focuses on the marketing information for holding leading positions in the market segment of the grain processing enterprises. We develop and test the contemporary approach to the analysis of the raw material market for marketing needs of the leading grain processing enterprises. Our results and findings are based on cluster analysis built according to the territorial principle. The stages of preparation and assessment of data are determined. The interpretation of results and comparison with traditional practices are also presented within the scope of the paper. The constructed model allows to find the hidden patterns in the development of priority qualities of potential counterparts taking into account their spatial dispersion. Our results might be of some interests to stakeholders in agricultural policy and regional development as well as to the policy-makers of various sorts.
Description: Markina I.A. Marketing information for holding leading positions in the market segment of the grain processing enterprises / I. Markina, V. Voronina, Y. Aksiuk // Proceedings of the 2nd International Conference on Social, Economic and Academic Leadership (ICSEAL 2018) [«Advances in Social Science, Education and Humanities Research»], 2018 – Vol. 217. – Р. 193-201 (Web of science)
URI: http://dspace.pdaa.edu.ua:8080/handle/123456789/2963
Appears in Collections:Фахові видання

Files in This Item:
File Description SizeFormat 
25904312 (2).pdf2.36 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.