The influence of social responsibility on the quality of life improvement as a significant element of management of sustainable development of cooperatives: Ukrainian and foreign experience
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Date
2018
Authors
Markina, I. A.
Oke, O.
Diachkov, D. V.
Маркіна, Ірина Анатоліївна
Дячков, Дмитро Володимирович
Journal Title
Journal ISSN
Volume Title
Publisher
Trade Co-operative University of Moldova
Abstract
The paper describes the special conditions for the functioning of modern cooperatives, as well as the need
to provide favorable conditions for their further sustainable development. At the same time, it is pointed out that it is necessary to take into account the interests of all the participating parties and, accordingly, their social
responsibility. A methodical approach to assessing the impact of the social responsibility of cooperatives on the
quality of life of the population is proposed. It is not only based on the calculation of the three-component indicator of cooperative participation in solving population problems (economic, social and environmental components), but also takes into account the four levels of their responsibility (complete irresponsibility, too little participation, moderate participation, high social responsibility) and identifies the main obstacles (economic, social and organizational ones) that interfere with sustainable development. The calculated values of the integrated indicator of the effect of cooperatives on the quality of life of the population in Ukraine and Nigeria did not reach the normative level, which indicates a low level of social responsibility in these both countries. The main circumstances that prevent the development of the quality of life of the population are highlighted, namely: the lack of infrastructure, the lack of human resources, the inability to properly support the cooperative movement at the national level, political instability, adverse climatic conditions, the marginalization of the rural population, frequent outbreaks of epidemics that completely destroy existing agricultural zones. Summarizing the above, the authors highlighted key points that hamper the successful implementation of social programs of cooperatives in both Ukraine and Nigeria: lack / shortage of monetary resources; insufficient level of competence of managers who are poorly versed in the advantages and specificity of socially responsible behavior; shortage of temporary resources necessary for the development and implementation of social programs; personal characteristics of the cooperative founder; partial awareness of cooperatives in urgent social needs; the reluctance of the media to comprehensively
and systematically cover the social initiatives of entrepreneurs. In turn, the following factors contribute to the social activity of cooperatives: high motivation of cooperative members; active participation in the organization and realization of social projects.
Description
Keywords
integral index, sustainable, development, quality of life of the populati, social responsibility, cooperative